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Marketing Strategy & Planning
Clarify your marketing priorities and translate business objectives into an actionable plan.
Marketing review and priority assessmentA focused 90-day roadmapA measurement framework
Sector FocusPayments · Money Transfer · Airtime & Digital Products
Practical support for your marketing priorities.
From deciding what matters next to coordinating delivery, D&D provides focused support across three areas.
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Partner Marketing
Develop coordinated marketing initiatives with commercial partners, built around a clear joint proposition.
Joint campaign briefsPartner activation plansShared calendars and responsibilities
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Campaign Planning & Coordination
Keep stakeholders, campaign materials and timelines aligned around agreed objectives.
Campaign plans and delivery schedulesStakeholder and asset coordinationPerformance reviews and recommendations
A clear process, from priorities to delivery.
01
Understand
Review your objectives, audience, current activity and constraints.
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Prioritize
Agree the scope, deliverables, responsibilities and measures of progress.
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Coordinate
Move the agreed work forward, maintain communication and review what the results show.
Strategic thinking. Practical coordination.
D&D Strategic Marketing supports businesses that need clear marketing priorities and additional capacity to deliver them.
The consultancy draws on his professional experience in partner marketing, campaign development and coordination across commercial, marketing and product teams in international payments and digital services.
D&D works with businesses across Europe and the United States.
Experience described here was gained in previous professional roles and is distinct from projects delivered through D&D Strategic Marketing.
Let's discuss your next marketing priority.
Tell us about your business, the support you need and your expected timing.